With a strong commercial understanding and a natural creative vision, I create unique handmade eyewear designs to meet any client brief. My process is flexible depending on the client’s requirements.
Signature Branding Detail
Tom Ford's T-bar, Karen Walker's arrow, Gucci’s interlocking “G”, every brand needs a unique design detail that runs throughout the collection. My extensive knowledge of materials and construction techniques allows me to develop signature design details unique to your brand.
I love working with colour. Drawing on my extensive experience, I can recommend colours that work well commercially as well as creating eye-catching colour combinations.
Clear communication skills and ability to build genuine relationships with manufacturers
2D CAD drawing
I am proficient in Adobe Illustrator, providing you with factory-ready tech packs. I like to use a mix of CAD drawing and hand sketching.
"What styles should you order more of? Is the price point competitive? Are you covering all of the key shapes? Is there something missing from the range?" I can help you with all of these questions offering expert advice.
After 10 years in the eyewear industry my eyewear radar is constantly switched on! I continually keep abreast of new trends in the market including colour, shape, materials and innovation.
Australian Sunglass Standards Compliance
Australian Sunglass Standards are some of the strictest in the world. I can guide you through this process to ensure you collection complies.